Logo design or what is known as visual identity between creativity and submission! Logo design and visual identity will be a difficult task on one hand yet easy on the other hand; creativity is not easy even if it is a dot! While falling into imitations will be easy and effortless, most companies design the logo according to the type of industry in which they operate, where they place something that indicates the quality of products or services, forgetting that true creativity by conveying an unforgettable message.

Can a designer design a visual identity or logo alone?

Balancing creativity and delivering a beautiful message by creating a unique logo is a task that the designer may not be able to implement without the help of different specialties, as people who specialize in creativity, creating ideas; marketers who are knowledgeable in the market and building business. Do not forget that the customer is the first to put the logo design steps and the destination that the designer must take when designing. The owners of companies have different personalities, but most of them meet in the way the logo is made, and when we talk about most of them, we do not include them all, but we talk about the majority. Let's mention these examples "Most real estate companies design a logo taken from the shape of the building." Also, "Most of the tourism companies design a logo that is taken from the shape of the plane." The similarity between the ways the logo is made is an explicit similarity between the owners of companies and the way the designer is directed.

Examples of creativity in logo design and visual identity:

The largest companies, such as Amazon, for example, did not design a logo indicating their industry, but rather created a logo that indicates its message, which means from A to Z, and in this logo the unique and beautiful meaning that carried with it a message that will amaze everyone who discovers it. Apple is also considered the mother of companies and the most powerful and famous around the world. Everyone knows that the shape of the chomped apple is the symbol and logo of the company, a good idea that everyone takes up and many designers are inspired by.

Does the brand name affect the type of logo?

Of course the name is the first inspiration, and the main element in guiding the designer to design the logo. Were it not for the presence of the letter A at the beginning of the word Amazon and the letter Z in the middle, the logo designer would not have been able to address the creation of the idea of the arrow connecting the A and Z. The design options are numerous but the main goal of a smart logo is innovation and design excellence.