The target market is the type of customers you want to target within the market. For example, if you sell jewelry, you can be a specialist. You should decide what part of the market to focus on the high end or lower end of it. This is applicable when the market has clear segments with different demand motives.

 

What is high-end segment targeting?

 

This segment can often be small in number and the price is not a major concern, but the perceived value is often a very important factor when making a purchase decision. Select only the products or services that you believe will increase high-income customers or add value to their lives.

 

What is low end segment targeting?

 

Clearly identify your target market, you have to understand the specific reasons they buy and use the low priced products. Speak plainly and simply about those reasons, explain how these products meet their needs, are affordable, yet deliver the desired value. Your choice of language should be clear and simple, and avoid any complex terms Tailor your marketing to specific places your prospects will be most active, whether on social media or in traditional media.